Optimizing Sales Effectiveness with Predictive Analytics

Predictive leads are data mining-driven insights into customer and prospect behaviors—as well as those of your sales team—that most impact sales success. They can be used to drive continuous improvement in sales performance, commissions and revenues. By using data mining on their own sales data, sales organizations can discover the key predictors of best leads and sales closes, predict which leads will convert to opportunities and closed sales and act on this information to align their marketing, demand generation and sales force activities with actionable business insights.