Mutual Funds Predictive Sales Leads and Redemption Control System
Mutual fund distributors face an increasing number of competitive pressures to their share of wallet. These pressures arise not only from competitors with similar products and channels but also from bank-owned funds that can target customers through existing relationships. This paper explores how predictive analytics leverage an organization’s business knowledge by applying sophisticated data analysis techniques to enterprise data. As a result, mutual fund companies are able to build optimal strategies for customer acquisition and retention, upsell and cross-sell, fraud detection and performance improvement.