Whitepaper

Building Better Segmentation and Targeting Strategies

 
Data mining and predictive analytics are now perceived as advanced technologies. Predictive analytics is an area of business intelligence that is just beginning to be tapped for its business value. International Data Corporation has stated, “Predictive analytics solutions generate an average return of 145%.” With potential returns like this on the horizon, many organizations are embracing predictive analytics in order to accelerate business performance for competitive advantage.

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