Dr. Mamdouh Refaat
Customer Analytics Roadmap
Bigger Data for Marketing and Customer Intelligence
You’ve heard the buzz about “Big Data” and the millions companies are spending to process and leverage customer data. Industry surveys reveal companies expect to increase the marketing analytics portion of their marketing budgets by 60% over the next 3 years*. Unfortunately, most are in the early stages of leveraging the value of their customer data.
Register for the March 21st webinar and understand best approaches for marketers and customer intelligence professionals to analyze customer data for insights that improve marketing campaign performance, attract new customers and improve customer loyalty.
Who should register
CMOs, VP Marketing, VP Customer Experience, Customer Intelligence professionals, marketing analysts, marketing managers and data analysts–anyone interested in unlocking the value of their customer data.
What you will learn
Register for the webinar, Customer Analytics Roadmap, to learn about the 8 stages of customer analytics you can apply to optimize customer decisions and design customer-centric programs that improve customer acquisition, retention, upsell/cross sell, and customer lifetime value. You will learn:
* The CMO Survey, 2012
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