Sales & Marketing

Accelerate Sales and Marketing Performance with On-Demand Predictive Analytics

Angoss Sales and Marketing analytics solutions provide predictive analytics insights to optimize key sales and marketing strategies in your customer lifecycle, including customer acquisition, development, and retention.

Customer Lifecycle Diagram Churn can be a significant drag on growth. Angoss Sales and Marketing Analytics can provide churn scores for your clients, aligning your account managers and service staff on sensitive customers at the right time – before they leave. Once securing a new customer Angoss Sales and Marketing Analytics can define the next best product to cross- or up-sell, helping you increase revenues and long-term client loyalty. Which of your prospects are most likely to become loyal customers? Angoss Sales and Marketing Analytics helps focus your sales and account management teams on leads that are most likely to convert, saving valuable time and boosting team productivity. Inspiring loyalty in your client base boosts lifetime account value and lower service-related costs. Angoss Sales and Marketing Analytics can provide the predicted lifetime value for all your accounts and segments, helping you to manage your customer programs strategically. Angoss Sales and Marketing Analytics can segment and describe your best clients, guiding you to reach out to markets and prospects where you are most likely to be successful.

Offered in implementation-friendly modules, Angoss Sales and Marketing Analytics provide a broad suite of capabilities that can be tailored to suit the needs of your organization:

  • Customer segmentation - By mining sales history Angoss can define and describe your customer segments according to their buying and transactional behavior.
  • Strategy definition - Use predictive analytics to overlay strategies - cross-sell/up-sell, retention, education, and more - that optimize on your customer segments. Also, because Angoss solutions calculate the predicted ROI for any strategy before you execute the campaign, you can compare return among multiple strategies before making a marketing investment.
  • Target list building and scoring - assembling optimized campaign and marketing activity target lists is easy using Angoss Sales and Marketing Analytics. Angoss solutions score every target according to the probability for a successful response, and provide these to you with easy-to-use ad hoc reporting tools.
Sales & Marketing Screen

Angoss Sales and Marketing Analytics combines powerful predictive insight in business friendly dashboards and reports. Users can manage and export results for standalone use or to integrate to CRM systems or other applications.

 

 

A number of deployment options are available to ensure analytics results are available in the hands of the business users that need them. Angoss Sales and Marketing Solutions can be offered as Software-as-a-Service (SaaS) or installed at your site. Angoss' rich integration model also allows results to be delivered through a CRM system or other 3rd party application.

The model vastly improved the efficacy of customer targeting, leading to six-figure increases in revenue.

Associate Director, Consumer Customer Insights, Modeling and Segmentation, Bell Canada