Marketing Analytics

Change the Game with Big Data and Optimize Your Marketing ROI

Market smarter with Angoss’ marketing analytics solutions. Build a stronger marketing engine and make better informed, more targeted offers to customers to generate high-value leads, deepen customer relationships and drive new revenue opportunities.

PRODUCT SEGMENTATION

How should your products be bundled?

Through deep market basket analysis, our solutions can help you understand customer purchase behaviour to:

  • Identify product affinity as well as new customer groups
  • Uncover new cross-selling, promotional, and bundling opportunities
  • Prioritize and optimize programs for the most profitable products
  • Increase average order value and customer share of wallet

By giving you a clear understanding of the purchase behavior of your customers, our data mining solutions can help you develop better marketing campaigns and programs to drive valuable new revenue opportunities.

 

RESPONSE PREDICTION

Which marketing actions will secure you the highest response rates?

In the face of so many marketing options, our advanced analytics solutions will help you:

  • Increase your customer propensity to respond
  • Target campaigns to high-value customers
  • Refine campaign activities and predict customer behavioural changes
  • Increase ROI by maximizing response rates

By predicting customers’ incremental response, our uplift modeling and data analytics will help you make smarter product offer decisions that greatly improve overall propensity to respond.

 

NEXT BEST CHANNEL

Which communication channels will engage your target customers?

Gain valuable marketing intelligence from our data mining solutions, in order to:

  • Determine the optimal communication channels to reach customers and prospects
  • Maximize response rates
  • Generate actionable leads
  • Increase customer lifetime value

Combined with next best product, our powerful analytics tools will enable your marketing to deliver the right offer through the right communication channel to the right customer at the right time.

 

LEAD SCORING

How do you keep Sales supplied with quality leads?

By determining a lead’s likely outcome, our solutions can help you:

  • Increase sales efficiency by prioritizing leads
  • Forecast the expected value of leads
  • Focus Sales on leads likeliest to convert
  • Create nurturing strategies for leads with future potential

Our advanced analytics can help you focus your sales team’s efforts, target activities to generate high-quality leads, and grow revenue faster.

 

Unleash the Full Potential of Your Marketing with
Angoss Marketing Analytics Solutions

Whether you choose an off-the-shelf or fully customized solution, Angoss provides intelligent marketing analytics solutions for data profiling and visualization, decision tree analysis, predictive modeling, scoring and strategy building. Harnessing the power of big data to gain the competitive edge has never been easier. Speak to one of our solution specialists now.

“Using Angoss solutions to target a loyalty catalogue mailing, we realized significantly higher response rates (almost 4X uplift) across targeted customer groups, and doubled our stretch target response rate. By mailing to a focused list of high-potential responders, we saved $250,000.”

– VP, Loyalty Marketing, Consumer Banking Services

Our Customers

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Resources

Read how analytics helped the BSP double their response rate and save $250,000

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Predictive analytics can help marketers better segment their customers and create more effective campaigns

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Learn how predictive analytics helped segment its growing consumer responses to specific promotions

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