Bell Canada Uses Targeted Customer Segmentation for Superior Campaign Results
Resource Category: Success Stories
Bell Canada provides more than 28 million customer connections throughout Canada. This leading telecom provider was challenged to continually grow market share in the face of increasing competition in an open market for telecommunication services. The marketing operations team at Bell Canada was tasked with executing more targeted, intelligent campaigns that would attract customers to product offers, reduce customer churn and reduce the level of effort required of sales support.