Telco Sales & Marketing Analytics

March 13, 2014.

by – Posted in Advanced Analytics

Angoss predictive analytics and data mining solutions are designed to help sales and marketing professionals in the telecommunications industry discover data-driven patterns, customer segments and relationships in their data that impact their activations, ARPU and other key performance indicators (KPIs). Predictive analytics can help telcos predict the impact of their marketing and sales strategies—from store location, to handset promotion, to customer segmentation, to offer bundling, and act on customer insights. Telcos are able to create and operationalize predictive rules that deliver continuous improvements in sales and marketing performance.

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