Most companies today still rely on gut instinct and/or rules-based scoring systems to determine which leads should be passed to sales, or which opportunities are most likely to close. These heuristic, rule-based approaches are manual, based on assumptions and compromises, resulting in the arbitrary assignment of scores.
In today’s highly competitive and resource-constrained environment, marketing, sales, and channel resources need to be focused on the right leads and opportunities, at the right time.
Angoss KnowledgeSCORETM is a cloud-based solution for CRM systems that uses predictive analytics to score leads and opportunities, increasing sales productivity and revenues.
Bridge the Gap between Marketing and Sales
- Pass Quality Leads to Sales - Predictive lead scoring with KnowledgeSCORE leverages customer data, including and beyond a CRM database, to determine the strength of each individual lead and predict the best opportunities for sales.
- Faster Time to Market - With a proven library of powerful pre-built, predictive models, KnowledgeSCORE automatically determines the most important buying signals, producing intelligent scores accordingly within the CRM system, analyzing continually to account for changes in buying behaviour.
- Strong Measurable Results - Using a scoring system that relies on the power of predictive analytics marketing teams can feel confident in the leads they pass through to their sales team and can see measurable results and ROI on their marketing efforts.
Improved Sales Productivity
- Focused Opportunity Management – With predictive opportunity scoring, sales professionals are able to focus their time on the opportunities most likely to close, enabling them to efficiently manage their pipeline and provide more consistent results quarter-over-quarter.
- More Accurate Forecasts - Predictive opportunity scoring looks at patterns in the entire sales history in order to predict strong opportunities, as a result sales leaders are able to deliver more confident and accurate forecasts.
- Deploy Directly into CRM - KnowledgeSCORE integrates seamlessly into any CRM system and immediately starts leveraging the data within the CRM data to help create a more productive sales force.
KnowledgeSCORE is delivered via KnowledgeHUBTM – an integrated analytical platform that unifies disparate data sources and produces predictive outcomes using CRM analytic modules and expertise.