Sales analytics has matured far beyond simplistic business rules and reports with the use of predictive analytics and comprehensive data analysis. In fact, best-in-class companies have grown incremental sales by 24% since adopting predictive analytics, according to Aberdeen Group.
Every sales opportunity has its own identifiable “Sales Genome” that when mined and analyzed can predict likelihood to close. Sales opportunities have unique characteristics that can be compiled from myriad data sources and types—including and beyond your CRM database— ranging from sales coverage, sales team, salesperson, marketing treatment, web behavior, social media, interest, product, price, and competitive factors.
Applying predictive analytics to this comprehensive data profile for each prospect and opportunity significantly increases sales productivity by having sales resources focus on and take action on your best prospects and opportunities to close more deals and drive revenue growth.
KnowledgeSCORE™ is a cloud-based predictive sales analytics solution for CRM that uses predictive analytics to score prospects and opportunities—and recommend next best actions—for improved sales productivity and revenue uplift.
KnowledgeSCORE seamlessly integrates with Salesforce.com, and other popular CRM applications, to deliver recommended prospects and next best actions directly to your sales team for action. Modules include:
• Prospect Scoring
• Opportunity Scoring
• Next Best Action
Sales representatives can now focus on the opportunities and activities that are most likely to influence and close sales, while improving sales productivity.
KnowledgeSCORE is delivered via KnowledgeHUB™ – an integrated analytical platform that unifies disparate data sources and produces predictive outcomes using CRM analytic modules and expertise.