KnowledgeREADER supports customer experience management as an
industry-first application that delivers integrated customer intelligence. Customer intelligence professionals and marketers can easily understand and model customer feedback, and work with data analysts for advanced analytics.
With KnowledgeREADER, you can merge the output of unstructured, text-based analytics with structured, proprietary data to perform data mining and predictive analytics with additional predictive variables for improved accuracy—and greater customer insights.
KnowledgeREADER includes predictive analysis for distinct competitive advantage in customer experience management; whereas, other text analytics platforms are limited by retrospective analysis and text-only data sources.
KnowledgeREADER builds upon the market-leading data mining, Decision Tree and predictive analytics capabilities provided in KnowledgeSEEKER.
The results of text analytics can now also be used to build predictive strategies around customer acquisition and retention, cross sell and upsell, next-best-offer, claims fraud reduction, customer service routing, warranty analysis and more—to support customer experience management, above and beyond what text analytics users have come to expect.