StrategyBUILDER is a standard module in KnowledgeSEEKER and KnowledgeSTUDIO that uniquely allows organizations to design and deploy predictive strategies. Predictive models can be integrated with the business rules that govern your marketing, sales or risk business processes, resulting in a highly automated and optimized decisioning environment.
Strategy Trees is a strategy development tool at the core of StrategyBUILDER. Its main functions include strategy validation and list generation.
Create targeted, intelligent sales and marketing strategies and systems driven by predicted outcomes. Predictive strategies resulting from the combination of predictive models and business rules deliver significantly higher impact than non-predictive business rules in these areas:
- Customer acquisition
- Customer value maximization
- Customer retention
- Marketing spend optimization
- Credit loss mitigation
- Collection analytics
StrategyBUILDER provides the following advanced decisioning features:
-
Strategy Trees provide strategy validation and list generation.
-
Complete workflow of strategy design, validation and deployment is provided in a single environment. Strategies can be continuously monitored, modified and optimized.
-
Graphical and intuitive tree structures are employed to develop customer segments and strategies, making strategy creation and deployment accessible to business users and strategy developers alike.
-
Manual processes are eliminated with strategies that can be deployed directly or in the form of automatically generated SQL, SAS or PMML code.