StrategyBUILDER is the first tool of its kind for building predictive strategies. It is a standard module in KnowledgeSEEKER, KnowledgeREADER and KnowledgeSTUDIO that uniquely allows business analysts and data analysts to work together to build and deploy predictive strategies.
The core value of StrategyBUILDER derives from Strategy Trees. Strategy Trees are advanced decision trees that allow users to analyze an unlimited number of variables within a single graphical tree view. They significantly reduces the time to develop business strategies and actions, and both improve data analyst productivity and empower decision making for business agility and speed to action.
Create targeted, intelligent sales and marketing strategies driven by predicted outcomes. Predictive strategies resulting from the combination of predictive models and business rules deliver significantly higher impact than non-predictive business rules in these areas:
- Customer acquisition
- Customer value maximization
- Customer retention
- Marketing spend optimization
- Credit loss mitigation
- Collection analytics
StrategyBUILDER provides the following advanced decisioning features:
- Strategy Trees provide strategy validation and list generation via an intuitive, familiar tree view that is easy for business analysts to understand.
- Complete workflow of strategy design, validation and deployment is provided in a single environment. Strategies can be continuously monitored, modified and optimized.
- Graphical and intuitive tree structures are employed to develop customer segments and strategies, making strategy creation and deployment accessible to business users and strategy developers alike.
- Automated calculations across an unlimited number of target variables for faster, more accurate analyses.
- Manual processes are eliminated with strategies that can be deployed directly or in the form of automatically generated SQL, SAS or PMML code.