Statistical Analysis Software
Understand the Voice of Your Customer
In order to perform accurate data mining and predictive analytics, one must merge the output of unstructured, text-based analytics with structured, proprietary data which will then lead to gaining greater customer insights.
Unstructured data is created within customer surveys, documents, claims records, blogs, social media, online forums and much more written documentation that are shared online.
Text Analytics transforms unstructured data into structured data for analysis in order to help:
- Monitor and analyze brand reputation
- Determine purchase behavior
- Identify product issues
- Summarize surveys, customer reviews
- Improve customer service and customer experience management
- Understand customer feedback
- Improve customer retention
- Predict and reduce churn
- Identify and reduce claims fraud
- Develop cross-sell, upsell strategies
- Design next best offer strategies