Customer acquisition is a challenge for most organizations, and finding new customers starts with sourcing qualified sales leads.
Sales may identify industry verticals and/or named accounts that are likely to purchase based on “gut instinct” and general customer knowledge—and start cold calling. While, at the same time, marketing runs demand generation campaigns or purchases lists to source new prospects.
In both instances, the challenge is identifying potential customers who are likely to buy now. Angoss applies a 3-step approach to customer acquisition by employing business intelligence software and predictive analytics:
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Learn – Analyze your sales and transactional data with data mining and business intelligence software to understand where you have been successful in the past.
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Predict – Develop a predictive analytics model.
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Apply – Automatically compare each sales lead or prospect against the model to identify how likely prospects are to purchase and in what timeframe.
Angoss uniquely creates and deploys automated, repeatable business analytics processes based on historical sales and transactional data—improving your sales and marketing performance.
Angoss helps marketing organizations acquire new leads by easily integrating with third-party data sources and segmenting customer and contact data to identify the best qualified leads to nurture for future purchase consideration.
Angoss helps sales organizations identify the best accounts to target with relevant, contextual account information to better engage prospects.