In this highly competitive and growing environment, it is important for marketers to make fast decisions and execute successful programs. One big challenge that marketers are now facing is how to understand customer feedback, behaviour and needs well enough to make data-driven decisions about what customers are likely to respond to and what they will likely purchase.

Predictive analytics can help resolve these challenges by facilitating the discovery of valuable insight and intelligence from marketers data and receive clear, detailed recommendations about the most attractive and profitable opportunities to pursue.

The Angoss analytics software suite helps Chief Marketing Officers and other marketing professionals reach their project goals. The Customer Analytics Lifecycle helps marketers understand how to get the best customers, understand what they want/need and execute successful projects based on the data collected.

Webcast

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Angoss & Hurwitz Present

Right Campaigns, Wrong Customers?

52 minutes