Today, leading companies are gaining competitive advantage by applying advanced business intelligence software for customer analytics and marketing analytics to their vast and growing amounts of data.
In this way, businesses discover valuable insight and intelligence from their data and receive clear, detailed recommendations about the most attractive and profitable opportunities to pursue.
Now, B2B marketing and sales operations are able to make better, informed decisions about how and where to deploy their efforts and resources. Angoss develops strategic action plans that align sales and marketing resources around these insights to increase sales and profitability.
By building, hosting and maintaining industry-based predictive models, Angoss discovers new patterns and trends in your data and accurately predicts customer behavior.
Sales and marketing solutions address:
- Customer Segmentation – Plan sales and marketing strategies that target particular groups of customers or prospects.
- Customer Acquisition – Finding new customers starts with sourcing qualified sales leads.
- Cross-Sell / Upsell – Existing customers present an opportunity to grow revenues through cross-sell and upsell strategies.
- Next-Best Offer – Identify the products or services your customers are most likely to be interested in for their next purchase.
- Channel – Optimize channel performance for sales success by identifying the best leads and channel partners to pursue across channels.
- Churn / Loyalty – Define the right targeting criteria and messaging mix to improve customer retention and loyalty.
- Sales Productivity – Improve sales productivity and performance with recommendations for how and when to engage with each account.
For businesses looking to gain a competitive edge and put their data to work, Angoss is the ideal partner.