Problem Solver Series: Audience Analytics - Best Practices in Optimizing Revenue Channels and Content Targeting

Date: Thursday, March 18, 2010
Time: 1 PM EDT | 10 AM PDT
Presenter: Ian J. Scott, Ph.D.
Duration: 1 hour

The Angoss Problem Solver series continues with a focus on audience analytics.  Content publishers - from website communities right up to major broadcast networks - have a growing need to process, integrate, analyze and report large quantities of audience measurement data.  These analytics processes are increasingly necessary in order to intelligently target ads and content, and to use this data to support critical KPI reporting back to advertisers. 

Join data mining and industry expert Dr. Ian J. Scott as he explores a number of real-life approaches to this domain, where unique challenges in data modeling and traditional analytics approaches collide.