If the past several quarters have demonstrated nothing else, they have shown that financial services organizations are rethinking their reliance on traditional analytics methods and tools to support the needs of their business partners, as they grapple with new opportunities.

Looking forward, financial services organizations face two challenges:

First, analytics teams need to deliver better insight at a lower cost while boosting their productivity and reducing IT development, maintenance and support costs moving from analytics to action in their operational environments.

Use analytics software to address these challenges with confidence:

• Delivering productivity gains - perform data-driven segmentation and to create scorecards and strategies that can be developed and operationalized faster.


• Providing real value - Significantly reduce total software licensing and renewal costs while providing better analytics tools analysts will use more often.

Second, and on the bright side, the current economic environment presents numerous opportunities for analytics teams - how best to take advantage of these?

Now is the ideal time to target low-risk borrowers seeking to refinance legitimate mortgages, market for greater deposit growth, grow customer assets under management, improve your collection recoveries or enable managers to optimize the timing and value of foreclosed property sales.

Here's to thinking on the bright side!