2013 Press Releases
Customer Analytics Roadmap
Upcoming webinar about big data for marketing and customer intelligence
Toronto, Canada — March 7, 2013 — Angoss Software Corporation (Angoss) (TSX-V: ANC) today announced the next in its series of big data analytics webinars will focus on how to leverage the value of customer data for businesses looking to attract new customers, improve customer retention and enhance marketing campaign performance.
Participants in the webinar titled Customer Analytics Roadmap: Bigger Data for Marketing and Customer Intelligence will better understand the data-driven imperative and best approaches to optimize customer decisions and design customer-focused programs that improve customer acquisition, retention, upsell/cross sell, and customer lifetime value. Businesses are now able to collect more data about their customers than ever before, and are planning to increase their marketing analytics capabilities. However, many are in the early stages of leveraging the value of their customer data.
The 45-minute live session will explore the customer analytics roadmap. Webinar attendees will learn the answers that marketing analytics provides, how to navigate the 8 stages of customer analytics, why voice of the customer feedback is a core competency, and how you can better understand your prospects and customers—how to gain insights with customer analytics to improve revenue performance.
Anyone interested in unlocking the value of their customer data is invited to register, including Chief Marketing Officers, Vice President Marketing, Vice President Customer Experience, customer intelligence professionals, marketing analysts, marketing managers and data analysts.
Customer Analytics Roadmap: Bigger Data for Marketing and Customer Intelligence is the next in a series of webinars Angoss is hosting. The complimentary webinar will take place on Thursday March 21st from 11:00 am to 11:45 am EST. Webinar attendees will gain exclusive access to an 8-part video series exploring each stage of the customer analytics roadmap.
About Angoss Software Corporation
Angoss is a global leader in delivering predictive analytics to businesses looking to improve performance across sales, marketing and risk. With a suite of desktop, client-server and big data analytics software products and Cloud solutions, Angoss delivers powerful approaches to turn information into actionable business decisions and competitive advantage. Angoss software products and solutions are user-friendly and agile, making predictive analytics accessible and easy to use. Many of the world’s leading financial services, insurance, retail, health care and information communication and technology organizations use Angoss predictive analytics software products and solutions to grow revenue, increase sales productivity and improve marketing effectiveness while reducing risk and cost. Headquartered in Toronto, Canada, Angoss has offices in the United States and United Kingdom. For more information, visit www.angoss.com.
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