Bigger Data for Marketing and Customer Intelligence
Customer Analytics Roadmap
The era of ‘Big Data’ is awakening companies to the opportunities to use customer data for competitive advantage. Yet, most marketers are in the early stages of leveraging the value of their customer data.
Marketers are faced with the new challenge to understand customer feedback, behaviour and needs well enough to make data-driven decisions about what customers are likely to respond to and what customer are likely to purchase.
The Customer Analytics Roadmap allows for a complete customer lifecycle analysis of your marketing, CRM and customer intelligence.
This eBook will walk you through the journey of considerations when leveraging predictive analytics to score leads and opportunities in order to increase sales productivity and revenues
Download this 15-page eBook and learn about:
- The answers that marketing analytics provides
- The 8 stages of customer analytics
- How to better understand your prospects and customers
- Voice of the customer feedback
- How marketers gain insights with customer analytics