Resource Request

Title:

Leading Directory Publisher Optimizes Sales and Marketing Processes and Accelerates Revenue Growth

Description:

The explosive growth of the internet over the last decade meant dramatic business re-engineering for one of Canada’s largest directory publishers. Today, in addition to delivering a print service of more than 340 directories, 420,000 advertisers and 30 million copies printed annually, this media leader enjoys an online reach of 41% of all online Canadians.

Type:

Success Story

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