Title: | Leading Directory Publisher Optimizes Sales and Marketing Processes and Accelerates Revenue Growth |
Description: | The explosive growth of the internet over the last decade meant dramatic business re-engineering for one of Canada’s largest directory publishers. Today, in addition to delivering a print service of more than 340 directories, 420,000 advertisers and 30 million copies printed annually, this media leader enjoys an online reach of 41% of all online Canadians. |
Type: | Success Story |