Resource Request

Title:

Targeted Customer Segmentation Delivers Superior Campaign Results to Bell Canada

Description:

Bell provides over 28 million customer connections throughout the country and is challenged on how to continually grow the marketplace in the face of increasing competition in an open market for communication services. The goal of the group is to run more targeted, intelligent campaigns to address issues such as attracting customers to product offers, decreasing the amount of customer churn, and overall sales effort support.

Type:

Success Story

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