Title: | Building Better Segmentation and Targeting Strategies |
Description: | Data mining and predictive analytics are now seen as “bleeding edge” technology and an area of business intelligence that is just beginning to be tapped for its business value. In fact, International Data Corporation has stated, “predictive analytics solutions generate an average return of 145%.” With potential returns like this on the horizon, many organizations from small to large are embracing the technology with the desire to achieve extensive business benefit. |
Type: | White Paper |