How a Top Mass Media Company Used Analytics to
Develop Better Subscription Marketing Programs

 

The Challenge

Challenge

This leading Mass Media company has a massive subscriber base of different geographies and demographics, and wanted to meet growth targets by improving marketing analytics processes.

Solution

KnowledgeSEEKER™ provided the company ease-of-use and integration and allowed them to leverage their investments in data management tools while extending their analytical capabilities.

Results

Through the use of KnowledgeSEEKER, the company saw significant results noticeably quick, highlighted by an overall improvement in marketing analytics within a few months of deployment.

The Company

This top mass media company owns many popular print and digital media brands that are enjoyed worldwide.

The Challenge

This company is a brand leader across many print and digital media publications, maintaining a vast and diverse base of subscribers. Their goals were to:

  • Ensure their marketing analytics team develops appropriate subscription marketing programs and targets them to the right audiences
  • Extend their capabilities with a better tool for customer segmentation and campaign response modeling while also leveraging existing analytics tools

As a critical component of their organization, achieving this goal would allow them to meet their growth targets.

The Solution

The company selected Angoss’ client-server configuration of KnowledgeSEEKER™ due to its ease-of-use and integration. As a result, they were able to:

  • Deploy results from multiple Decision Tree models by their direct marketing groups for segment-based response targeting
  • Work with their application hosting provider to install and configure the application to connect with their customer data

KnowledgeSEEKER allowed the organization to extend their capabilities while also leveraging existing investments in data management tools.

The Result

The use of KnowledgeSEEKER saw exciting and rapid results:

The company acknowledges KnowledgeSEEKER’s ease of use and compatibility with various data sources, and is looking forward to using Angoss Software to improve business results.

“We needed a best-in-class segmentation application that allowed us to develop better marketing response models. The ease-of-use coupled with the fact that we could bring data into the system from a variety of sources and formats allowed us to leverage our data preparation tools and distinguishes KnowledgeSEEKER from competitive products.”

– Manager of Analytics

About KnowledgeSEEKER™

KnowledgeSEEKER™, part of the predictive analytics suite of products, is an advanced analytics and data mining workbench. It delivers a robust set of capabilities for the development and deployment of data mining models for a wide range of applications and use cases. Users benefit from an intuitive, wizard-driven interface with Angoss patented Decision Trees and unique Strategy Trees at its core.

Unlock the valuable customer intelligence in your data. Speak to one of our product specialists now.

 

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