The loyalty program’s marketing group was looking for a predictive analytics solution that would aid in segmenting its growing consumer responses to specific promotions.
The company selected KnowledgeSEEKER™ and its patented Decision Tree models where they were able to apply a two-tiered approach to customer response modeling and segmentation.
With the use of KnowledgeSEEKER, the company was able to execute more streamlined and successful marketing campaigns leading to cost savings and higher profitability.
This company is one of Canada’s premier loyalty programs that has a growing network of 70+ partners, representing more than 150 brands in the financial, retail and travel sectors.
The loyalty program’s marketing group was looking for a predictive analytics solution that would meet their needs, including:
- A software that could aid in segmenting its growing consumer responses to specific promotion
- A software that focused on predictive modeling and data exploration
With over 70 world-class retail partners, a plethora of data and a team of 14 analysts, the organization needed a reliable and versatile analytics software solution.
The company selected Angoss KnowledgeSEEKER™ as their analytical tool of choice and were able to:
- Enhance their international customer loyalty marketing services
- Apply a two-tiered approach to customer response modeling and segmentation by applying Decision Tree models across customer data
The company had specific criteria in choosing an analytics software, and the Director of Analytics was somewhat biased towards choosing Angoss as he had “a very positive experience” using the company’s software before joining the loyalty program.
In using KnowledgeSEEKER and formulating their two-tiered approach, the loyalty program saw notable results:
The company experiences cost savings and higher profitability with KnowledgeSEEKER playing a pivotal role in the program’s on-going marketing success.
“Amongst all of the software vendors evaluated, Angoss was the clear winner due to its superior Decision Tree interface, ease of use and economic value.”
– Director of Analytics
KnowledgeSEEKER™, part of the predictive analytics suite of products, is an advanced analytics and data mining workbench. It delivers a robust set of capabilities for the development and deployment of data mining models for a wide range of applications and use cases. Users benefit from an intuitive, wizard-driven interface with Angoss patented Decision Trees and unique Strategy Trees at its core.
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