How a Banking Services Provider Analyzed Customer
Insights Resulting in Successful Marketing Campaigns


The Challenge


Having prior unsuccessful experience with other software platforms, the BSP was challenged to find an analytics solution that was fast, flexible, user-friendly and able to handle large datasets in order to leverage customer information for acquisition, retention and cross selling strategies.


KnowledgeSTUDIO™ allowed the BSP to quickly update customer information and handle large datasets efficiently with its data analysis features, Decision Trees, and predictive analytics capabilities.


The BSP’s analyst used KnowledgeSTUDIO for data visualization enabling them to market strategically, predict customer responsiveness, and consequently increase marketing ROI.

The Company

This Banking Service Provider (BSP) in a British supermarket aims to make shopping more rewarding by offering customers great products at fair prices, while consistently rewarding shoppers for their loyalty.

The Challenge

The BSP understood the value of customer data, and had previous experience with analytics software and statistical tools. Their challenge was to find an analytics tool that:

  • Was fast, flexible, user-friendly, and capable of handling very large amounts of data
  • Will allow them to continue to leverage customer data for customer acquisition, retention, and cross selling

The company regarded previous analytics software as “unstable”, and criticized the software’s inability to handle large datasets. They required a solution that would suit their statistical needs.

The Solution

After rigorously evaluating various software options, the BSP decided to use Angoss KnowledgeSTUDIO™ for its superior quality. With this software, they were able to:

  • Accurately depict customer information as of the previous business day, allowing the company to quickly refresh customer scores
  • Handle very large amounts of datasets – a feature critical to the company’s ability to acquire and retain customers, in addition to cross selling success

The company’s increased analytical capacities can be attributed to KnowledgeSTUDIO’s market leading data analysis features, Decision Trees, and predictive analytics capabilities.

The Result

The BSP’s analysts use KnowledgeSTUDIO for data visualization to facilitate understanding of consumer behaviour. Noteworthy results include:

Through improved customer data analysis, the company has reduced costs, increased profitability and marketing ROI, and is able to engage in more strategic, customer-focused decision making.

“The ease-of-use and flexibility of Angoss’ Strategy Trees is what makes them unlike any other tool on the market. They helped us quickly identify our KPI’s which we used to develop successful strategies.”

– Senior Statistical Manager

About KnowledgeSTUDIO™

KnowledgeSTUDIO™, part of the predictive analytics suite of products, is an advanced analytics, modelling and data mining workbench. It delivers a robust set of capabilities for the development and deployment of data mining models for a wide range of applications and use cases. Users benefit from an intuitive, wizard-driven interface with Angoss patented Decision Trees and unique Strategy Trees at its core.

Unlock the valuable customer intelligence in your data. Speak to one of our product specialists now.


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