Optimize and Deploy Strategies with Key Performance Indicators

StrategyBUILDER™ is an additional module for KnowledgeSEEKER® and KnowledgeSTUDIO® and offers the ability to design, verify, and deploy the necessary predictive and business rules to execute your sales, marketing or risk strategies.

StrategyBUILDER is widely used by marketing, sales and risk analysts who like to use a familiar tree structure to develop customer segments and strategies.

Strategy Trees

StrategyBUILDER is designed for analysts who produce predictive analytics models and scores, and for line of business managers who use these analytics results to drive improvements in business performance. StrategyBUILDER offers an intuitive decisioning tool that helps marketers, sales managers, and risk analysts create and monitor key performance indicators (KPI) based on what is happening in their business as revealed by their data.

List Generation

Analysts can combine data mining models and customer scores with user-defined strategies and treatments to produce highly targeted lists for direct and database marketing, and in credit and collections areas, to improve the management of customer accounts both before and after delinquency, to proactively detect and reduce incidents of fraud and abuse. Smarter lists increase revenues, reduce costs, and lower risk profiles.

Predictive Rules

Analysts can build and deploy smarter business rules to improve decision making in marketing, sales, and risk. Strategies can be created and expressed for all customers, or micro-segments of special interest, quickly and efficiently in SQL, XML, and PMML, as well as SAS and other statistical languages.