Month: January 2017

From Insights to Actionables

Published January 25, 2017.

Today’s businesses are faced with surmounting pressure not only to appeal to the right audience but also to achieve maximum results with minimum loss under tough constraints. Knowing which customers to target is just half the battle, the other half is balancing internal business affairs such as goals, constraints, or budgets. Sometimes predictive models are […]

Making Big Data manageable, valuable and actionable with advanced analytics!

Published January 18, 2017.

The majority of innovative and large organizations are looking for ways to expand their advanced analytics capabilities to ensure that value can be derived from vast amounts of stored customer data. So how can companies achieve this with ease? Businesses that rely on a large data set framework, like Hadoop, for distributed storage and processing, […]

Why are Decision Trees so popular?

Published January 5, 2017.

For many years Decision Trees have been a popular modelling approach amongst Data Scientists and Analysts due to their visual nature, ease of use and understanding, lack of data assumptions and simple deployment. If model explanation is key, explaining a visual, rules-based tree to senior managers is far easier than explaining complex neural networks or […]